Advanced Affiliate Marketing

In the previous lessons, we have talked about preparing to sell stuff.  And for the purposes of this lesson stuff will be defined as physical tangible stuff, items that actually ship to the customer.

For this lesson, we are going to make a couple of assumptions:

1. Your lens is about a narrow niche.  (Lesson # 3)
2. You have determined your target market and have included the keywords for your niche that your target market is searching for.  If you have questions about these assumptions, feel free to ask them here.
3. You have established yourself as an authority in your niche. (Lesson # 3)

Target market–the group of people who will buy what you are selling, may be defined by demographic, interest, or geographic location or other factors.

Let’s talk about what it takes to sell stuff:

When people are looking to buy a specific item, they are already decided that they need it.  Your job is not to convince them that they do.  Your keywords have already brought people to your lens who have decided that they need what you are writing about.

Your job is to inform them enough about why you like the item that you are selling, and why yours is the best over and above the competition.  Some of this will come from the fact that you are already considered an authority.

You can write an entire lens about one product, but honestly if you give them too much info, they may not click on your links to the product.  Your ultimate goal is to get them to click away to the actual selling site to get more information or to buy.

Remember a few simple rules about selling:

1. It is easier to convince someone to buy something under $20 (the smallest amount they can get out of an ATM machine.)
2. People normally browse, then buy larger items.  So if you are selling larger items, you need to work with companies that have a longer cookie.
3. People in the current economic crisis do not always buy based on cost, but they also consider value to them.

When it comes to the current economic situation, do not expect it to change much over the next few years.  Assume it won’t and plan your lenses accordingly.

Assignment:  Take one of your 10 microniche lenses, and examine it with a fine tooth comb.

• Are your keywords (in the text) the best to attract your target market?
• Do you have enough text, period?  I recommend a minimum of 500 words/maximum of 1500.
• Have you explained why the products you are selling are the best?
• Are you being specific about the products you choose to sell?
• Are you leaving some questions for the reader to need to click to the seller’s site?
• Do you believe in what you are selling?  I mean really, do you love it?

Lastly, do not try to sell too many things on one lens. Focus on one type of item or items related specifically to what your lens is about.

Now, repeat the process for your other microniche lenses.

Picture is from: Sherry’s Rose Cottage.

© 2010, lakeerieartists. All rights reserved.